Mark Joyner’s Flow to Market The Lost Sugarman’s Tapes

 Email, Marketing, Uncategorized  No Responses »
Apr 272011
 

Email 1:



Email 2

perry’s Opinion

 

Hey perry,

Can I get your quick opinion on something?

We’re trying to select a price for this rather
amazing gem we’ve uncovered (you may have seen
my email about it last week) and really want
your opinion.

Keep in mind, people paid thousands to go to this
seminar in the 80′s and the few who attended became
ginormous business successes for the most part.

I don’t know of any other event with such a
miraculous track record.

To chime in:

Step 1. Opt In to Download the Free “Triggers”
Audios here:

Click Here <– (squeeze page)

(these free audios are not “The Lost Sugarman
Tapes” by the way … “Triggers” is about 5% of
what you’ll learn in the videos)

Step 2. The next page you see will be a blog post
with more information. Use the Facebook comment
tool at the bottom of the post to chime in.

Thanks!

Looking forward to replying to your comment
personally.

MJ

Mark Joyner
Founder of Simpleology

 

Squeeze Page


 

After opting in -> Blog

The Lost Sugarman Tapes

April 20th, 2011  Posted in The Lost Sugarman Tapes

The 4.8 hours of free Joe Sugarman “29 Triggers” audios have been sent to your inbox …  (if not, opt-in at www.TheLostSugarmanTapes.com)

They should be in your inbox in about 15 minutes.  Meanwhile, you need to know …

“Those audios are not The Lost Sugarman Tapes?? What are The Lost Sugarman Tapes, then?”

Something far far better … Read on.

A fter harassing Joe Sugarman about this for 5 years I finally have them in my possession.

They’re in terrible shape. The lighting is bad. The sound quality is bad. Not a professional recording by any stretch of the imagination.

To make matters worse, half of one of the 21 tapes was recorded-over with a TV infomercial. (yikes!)

Yes, the original recording sucked. I’m having them digitally enhanced as much as possible, but I guess none of that matters, really. It’s what’s on them that really matters. I mean, if you were to dig up collection of scrolls that contained the wisdom of the ages, you wouldn’t mind that they were a little tattered and torn, would you?

I’d go so far as to say that of my vast library of books and tapes, this is now the centerpiece.

What are they?

They’re recordings of what may have been the first ever “big marketing seminar” ever conducted – and arguably one that was never surpassed.

To give you an idea of what an amazing event this was, the late owner of Victoria’s Secret sent his marketing department to Joe’s seminar back when they only had two retail stores. After the event Victoria’s Secret blossomed into a direct mail empire with shops around the country.

If you look at the list of the very lucky several hundred people who have been in attendance, it would read like a “who’s who” of successful business …

Sharper Image

Joe Karbo

The Portland Trail Blazers

Omaha Steaks

The list goes on and on …

This event is now the stuff of legend.  It changed the lives of virtually every person who ever attended.

He only recorded this event once. There is only one copy of this recording in existence. It’s now in my possession.

Joe has given me permission to sell digital copies of the tapes. We don’t know how many, or for how much – that will be decided soon …

But we’ll be making them available some time in the next few weeks – and only to a limited number of people.

Will you be one of them?

Only time will tell.

Meanwhile, two quick things …

First, comment below and let us know how much you’d pay for these recordings. We’ll be offering pirate-proof lifetime digital access to all 21 videos, a giant workbook full of invaluable resources, and more …

Next, to help you judge the best price, below is a copy of the original low-key salesletter Joe used to get people to attend this seminar for several thousand dollars a pop (in 1980′s dollars). And they’d shell out that money happily! Keep in mind this was back in a time when the most expensive marketing seminar to date was $500.

This salesletter in itself is a rare find and an extremely valuable resource. Save this for your swipe file and study it!

Email to DL audios

Your Download Link

Dear PERRY,

Your download link for the 4+ hours of Joe Sugarman
audio is below.

But first, please take a quick moment to look at
this short blog post because it could have a huge
impact on your sales:

http://www.TheLostSugarmanTapes.com/the-lost-sugarman-tapes/

Only a few people will be able to get “The Lost
Sugarman Tapes” and the link above shows how you can
be one of them.

And after that, here’s your download link:

http://www.TheLostSugarmanTapes.com/33downloads/

Username: PERRY160598@GMAIL.COM
Password: XHBJDLSO

(NOTE: when logging in both your *email address*
and your password are cASe SeNsiTiVe)

Pop these audios on to your iPod and listen to them
in your car.

I’ve personally listened to them about 10 times now.
They’re *that* good.  But of course, you ain’t seen
nothin’ until you see “The Lost Sugarman Tapes.”
They have changed the way I think about business …
(I was definitely over-complicating everything -
the tapes showed me that.)

Mark

Mark Joyner
Founder and Chairman
Construct Zero
http://www.constructzero.org

 

Download Audios


 

 

 Posted by at 11:01 am

How to use Autoresponder to Market

 Email, Marketing, Uncategorized  No Responses »
Apr 272011
 

 Posted by at 10:44 am

10 Most Effective Questions for Take-Action Testimonials

 Marketing  No Responses »
Dec 232010
 

Here are ten questions you can ask your clients to get results-oriented testimonials for your online business:

1. What factors made you to choose my business to assist you with <fill in outcome desired by your client here>?

2. What were your preconceived notions about using <my type of business, service, or product>. For example, “What were your perceptions about working with an accountant before we started?”

3. How has that perception changed since you hired me/bought my product?

4. What do you like most about working with me/using the product?

5. Did you expect it would work as well as it did?

6. Did you have any objections/hesitations before you decide to hire us/buy the product? If so, what were they? How did we overcome your hesitation and objections?

7. What are the three biggest benefits of working with us/using the product? OR How has your life changed/things changed since you began using our service/product? Please be as specific as possible (i.e. we increased sales by 25% in 3 months; I lost 15 pounds in 20 days; I doubled my income last year).

You may also want to ask this as a before/after question, i.e. “How are things different now after hiring us than they were before you hired us?”

8. If you were to recommend me to a colleague, friend, or business associate, how would you describe the way I provided my service to you (or, the way I helped you achieve a certain result)?

9. Is there anything else you’d like to add that I haven’t yet asked about?

10. Can I share this information in our marketing materials?

 Posted by at 1:22 pm  Tagged with:

Expert Academy Notes

 Entrepreneurship, Marketing  No Responses »
Nov 172010
 

12 Keys to Position As Expert:

  1. Perspective
    • after researching, reporting and getting results, what is my perspective?
  2. Philosophy
    • What are my beliefs, philosophy and thoughts about it?
    • Eg: Gladwell and Blink
  3. Personal Path
    • What was my personal struggles?
    • That is the path to credibility
    • Who am I? Where have I been? What struggles have I been through that has value to listener?
    • What have I figured out? What solutions have I found?
    • What was the turning point?
  4. Position
    • VP of marketing?
    • Role?
    • Creator / author / coach
  5. Popularity
    • Most viewed video
    • Most friends on FB
  6. Partnerships
    • Credible experts as partners
    • Simpleology
    • Adam Khoo Learning Tech Group
    • Borrowed credibility
  7. Progress
    • Ever took a company from zero to millions?
    • took a sales team from zero to ____
    • Took a sales person from to?
  8. praise
    • Gather praise from customers, clients, gurus
  9. Press / performances
    • media? tell people
  10. Paying clients
  11. Promotions
    • someone promote me
    • third party promotion
  12. Product
    • anything that I can package information
    • who are they?

Notes

Be a role model

Think service, help other people

Be a leader

Guru is to spread light

Create consumer priced product ($197) -> high end product ($497) -> low end continuity ($97 per month) -> High end seminar ($1997) -> High end coaching ($$2000 per month)

 Posted by at 11:56 pm  Tagged with: , , ,

How to Write Killer Promo Emails

 Email  No Responses »
Sep 112010
 

Best marketing emails are short one-page letters

Short sentences

Bullet points that outline the top 3 or 4 selling points of the product

65 characters per line

Use you instead of I

Friendly but business like tone

Ways to use a promo email:

Promote own product

Affiliate promotion

Offer free gift

Promote a webinar or teleseminar

Sell membership access to membership site

Send quiz or survey questions – post answers on own site so people will visit

Attention grabbing subject line:

compete for their attention

WIIFM question answered

Don’t promise more than what can be delivered

study newspaper headlines

Keep subject lines fresh

test

Best ones make a recipient feel that if they don’t open and read the email they will be missing something vital

egs:

“Tax relief and a $10 special offer!”

Good subject lines are:

1. Brief

2. Direct. Use the most important word first

3. Ask a question that the reader wants to know the answer to.

4. Have a tease quality. Curiosity is a common human trait

5. Tie into current events. In the eg above, tie into tax season.

Email body

First make the opt in aware that something is about to happen, something good, something exciting. Presell email. Advertise virtues of a product or service that is not yet available and to make member of your list see the advantages to themselves that is product  can provide for them.

Need to have them eagerly anticipate your actual marketing email… one that will have them scurrying for their credit cards because they already know that they want and need the product or service.

Actual marketing email is short. Contain only short sentences and paragraphs. Bullet points. COnvincing have to been already done.

Repetition of a sales message is a proven selling technique. More than one pre-sell email.

GO easy on exclamation marks.

Use bullets that will cause readers to take action immediately

- This offer expires at midnight on Nov 10th!

- This offer is limited to the first 200 applicants!

How to write powerful P.S.

Above the scroll line.

Set the hook. Use it to hit the main selling point made in the marketing email one more time.

Eg:

P.S. Don’t forget that this product will save you both time AND money. (And provide the URL to the sales page once more)

P.S. Don’t forget this offer expires at midnight on Nov 16th.

P.S. Don’t get left out! This offer is limited to the first 200 applicants.

Use P.S. as a tease or incentive.

P.S.Don’t miss the next newsletter. There will be an offer that will amaze you! (Add link to opt in box)

P.S. You don’t want to miss finding out why I got sent to jail which will be revealed during this teleseminar. (Add link to squeeze page)

 Posted by at 9:58 pm  Tagged with: ,

Questions for testimonial by Rich Schefren

 Marketing  No Responses »
Sep 112010
 

After giving 2 unadvertised bonuses -> waiting for 3rd after finishing survey:

1. what are the 3 biggest benefits you’ve reaped since investing in xyz pdt?

2. How has the pdt improved your business/ life over the last 30 days?

3. How much additional money have you made (or biggest benefit) in the last 30 days thanks to the pdt?

4. What one big problem / issue did pdt help eliminate for you over the last 30 days?

5. What would you tell other people thinking about investing in pdt?

Disclaimer: By submitting the above form I give zzz company the permission to reprint my comments, name, picture etc within any of their marketing materials.

 Posted by at 8:57 pm  Tagged with: , , ,

14 Methods To Grow Your Email List

 Email  No Responses »
Aug 132010
 

14 Methods To Grow Your Email List

  1. Register an AWeber account and start your first email list
  2. Add an opt-in box to your blog
  3. Create a dedicated landing page for your newsletter
  4. Giveaway a free report
  5. Create a product and promote it using a launch process
  6. Recruit affiliates to promote your resources
  7. Create a Facebook fan page with an opt-in landing page
  8. Build a Twitter following and release great content to encouraging retweets
  9. Create a LinkedIn profile and interact in the community to build your network
  10. Become a quality user of Digg, Stumpleupon or Delicious to build your reputation power
  11. Start a YouTube video marketing campaign to drive traffic back to your blog and newsletter
  12. Buy a specific domain name just for branding your videos (like Yaro.TV)
  13. Encourage word of mouth and viral distribution by creating content that changes your industry
  14. Participate in on-topic conversations in leading forums in your industry
 Posted by at 11:59 am  Tagged with:

Combine these 3 things to revive an old list

 Email  No Responses »
Aug 102010
 

Combine these 3 things to revive an old list:

1. If you know your addresses are older than 6 months…don’t email them! If you choose to ignore my advice (which you probably will) then email them only once! If they are not interested in your first email then they won’t be interested in any other emails from you. If you keep attempting to email them they are just going to get annoyed and click the spam button. Spam complaints add up (it only takes 1 complaint out of a 1000 to get flagged) and your Email Service Provider, whether that’s Infusionsoft, Mail Chimp, Aweber, or Constant Contact will notice the high complaints and contact you about it …not good.

2. People love things that are free (especially on the internet). Encourage your list of contacts to sign up for your offer: an online video series, a special report, a contest, a discount on a product or service, coupons, or whatever else you can think of. The message needs to be real, relevant, and inspire your contacts to re-engage by clicking a link in the email.

3. In today’s internet environment people are seeking authenticity, be honest with them and they’ll appreciate it. Just tell them that you’ve been distracted and meant to keep in touch with them but dropped the ball. A way to encourage them to accept your apology is by giving them something for free. I suggest you tie honesty with your offer that way your list knows your sincere.

People ask me all the time “How do we clean up our old lists?” I tell them that no matter what you do your going to get complaints and all you can do is your best to reconnect with them. If you have an extremely large list then the best thing to do is start over with a fresh offer and try to rebuild that list from scratch, but this time keep in touch with them. Don’t let them sit in your database and collect digital dust. Leverage what you have to work with now and try to keep your complaints low.

 Posted by at 2:02 am  Tagged with: , , ,

My Target Market and How to Reach Them

 Entrepreneurship, Marketing, Uncategorized  No Responses »
Aug 092010
 

My Target Market:

Small business owners, financial consultants, personal trainers, therapists, coaches, real estate agents, network marketers

How to reach them:

  1. Go to ezinesarticles.com
  2. look at list of articles from small business category
  3. go to author section
  4. sign up for to their database
  5. contact list owner
  6. offer JV partnership
  7. think of win win deals
 Posted by at 11:28 am  Tagged with: , ,

How to make money speaking

 book writing, Entrepreneurship, make money speaking, Marketing  No Responses »
Jul 282010
 

paullawrence Member

By paullawrence, eHow Member


(7 Ratings)

This article will give you the basic steps of how to begin making money with public speaking on subjects you love.

Difficulty: Moderate
Instructions

Things You’ll Need:

  • an area of expertise
  • a willingness to speak in front of others
  • time and energy to market yourself
  1. Step 1

    1) Choose a subject that you know about and will have enough demand to generate adequate interested attendees.

    There is really an unlimited number of subjects that you can speak about. The ones that usually come to most people’s minds first are things like motivation, making money and other financial subjects. However, many hobbies like cooking, martial arts, and exercise to name a few can make a great subject as well as other personal improvement subjects such as parenting, coping with illness, etc.

  2. Step 2

    2) Create Your Curriculum

    First, you’ll want to decide how long your seminars will be. For example, recently I spoke at the Learning Annex in LA which were three hours, so I needed to cover a lot of material. But, your seminar could be either shorter or longer. Basically, you’ll want to have 3 parts: A beginning, middle and an end. Your beginning will be your introduction where you’ll want to hook your listener’s attention. Then, your middle will contain the substantial information that you’ll share. And finally, you’ll have an ending where you’ll sum up what you presented and if you do wish to market additional “back end” products, this is where you will do so.

  3. Step 3

    3) Create Your Marketing Plan

    There are many different options as far as earning money as a speaker is concerned. You can directly market yourself to organizations that might hire you. Additionally, there are speaker’s bureau’s that work as an agency who can procure speaking engagements for you. You can also hold your own seminars where you will market the event directly to the public.

Read more: How to make money speaking | eHow.com http://www.ehow.com/how_2064750_make-money-speaking.html#ixzz0utzesAjC

Tips & Warnings
  • You’ll have a better chance of booking gigs for major organizations if you have some kind of track record. A good place to start is with things like local business groups such as chambers of commerce.
  • If you want to get experience at speaking, joining your local toastmasters will force to get some quick experience
  • Act relaxed and confident
  • Early on in your presentation explain your credentials so people won’t want to challenge you
  • One of the best ways to make money with speaking is to have products on your subject that are available for sale after the presentation.
  • Make sure you know what you’re talking about when you give a presentation and can handle any questions you get. People that are there are generally highly interested and will usually have many questions.
 Posted by at 12:47 am  Tagged with:
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