designing and practicing my seminars
leave the marketing collaterals to outsource. I oversee the marketing strategies. I get others to produce the materials for marketing.
Dec 092009
People only buy when the time is right. They will look for me when the time comes.
I must find a way to be top of their minds when it is time to find a solution.
People want information first. They need to feel that I am valuable to learn from and listen to.
Through the information, they will begin to evaluate my value and learn to trust, like and know me.
I can longer close like the old timers. Now I need to invite them to another stage where they will experience more and more of me before they take me up on my core offer.
Which is the one to one.
I need to have something to invite them to.
Like a monthly seminar or something.
Damn… I am typing all this without having to look at the keyboard at all! Cool huh…?