why you started your company, why your service is your passion, how you overcame adversity, what you do wrong, what your dreams for your company are, who your heros are.
Being able to speak will be the ticket to getting what you want. Influencing and persuading will be the most profitable skill you can give yourself, even if you feel right now that you don’t think you have any strengths.
Influence and persuasion is the great leveler. It is the skill for the underdogs. For the ones like us who did not come with silver spoon in our mouth, with no other visible talent.